Data → DecisionMap your hormones and core health
We measure hormones, metabolism, cardiovascular health, sleep, and body composition to build a complete picture of how your body is functioning.
A complete system for understanding and optimizing your biology
A single membership delivering everything you need to take control of your health and performance.
Data → Decision
Optimal, not "normal"Medical-led insight into your biology
Medical experts analyse your data to identify the biological drivers behind energy, recovery, metabolic health, and long-term risk.
All levers, day oneOptimize for long-term performance
Personalised treatment and continuous monitoring keep your health improving over time.
Most men experience measurable health decline by their mid 40's1
1. Wu et al., NEJM 2010 (EMAS) · Welin et al., BMC Public Health 2008 (Gothenburg) · Petermann-Rocha et al., JCSM 2022
Your symptoms are cues.
We decode them with you.
What we measure
60+ blood biomarkers. DEXA body composition. VO2 max. Grip strength. Clinical consultation. One assessment. Hundreds of data points. A complete picture of how your body is actually performing.
How Cue works
The process is simple
1
Join Cue
Sign up and book your health assessment at our private clinic in Copenhagen.
2
Your biology fully mapped
In 60 minutes, we capture your complete health profile through 60+ biomarkers, VO2 max, DEXA scan, and grip strength. It’s a 360° view of your health, not just a snapshot.
3
Four scores. One clear picture.
Four calibrated scores show exactly how your systems are performing. Now you see what your body's been trying to tell you.
4
Your Cue Avatar
Get access to your personalized Cue avatar in the Cue app.
See what's working. See what's not.
Your Cue Avatar maps it all: hormones, metabolism, recovery, and much more.
5
Get a real plan. Not just data.
A roadmap built on five pillars:
Therapeutics, Recovery, Strength, Nutrition, and Performance.
Mapped to your biology. Reviewed with your doctor.
6
Track. Retest. Optimize.
Test every 3 months to watch your health progress.
- Membership includes quarterly tests
- Concierge access to your Cue doctor - responses within 24 hours
- Your plan evolves as your body changes
40+
In your 40s, measurable health decline begins — in muscle, hormones, metabolism, and recovery. Most men don't notice it.1
1.Wu et al., NEJM 2010 (EMAS) · Welin et al., BMC Public Health 2008 (Gothenburg) · Petermann-Rocha et al., JCSM 2022
1 in 5
1 in 5 men over 40 have an undetected metabolic risk — from poor glucose control to elevated lipids.2
2.Vishram et al., PLoS ONE 2014 · Welin et al., BMC Public Health 2008 · Scuteri et al., Eur Heart J 2014
20years
Cardiovascular risk markers can be detected in your blood up to two decades before an event.3
3.Ference et al., JACC 2012 · Ference et al., EHJ 2017 · Domanski et al., JACC 2020
Unlock your personalized health plan
ENERGY SCORE74
You are fully charged.
Your energy is peaking.
Stay strong!
Stay strong!
HORMONAL SCORE87
Your hormonal system is high-performing
Your hormonal balance is optimizing.
Keep it up!
Keep it up!
VITALITY SCORE91
Your vitality is improving.
Your body is performing at its peak.
Outstanding!
Outstanding!
ENERGY SCORE74
You are fully charged.
Your energy is peaking.
Stay strong!
Stay strong!
HORMONAL SCORE87
Your hormonal system is high-performing
Your hormonal balance is optimizing.
Keep it up!
Keep it up!
VITALITY SCORE91
Your vitality is improving.
Your body is performing at its peak.
Outstanding!
Outstanding!
Your health, guided by
the best in the field.
Clinical OversightMoustapha Kassem, M.D., PhD, DSc
Professor of Molecular Endocrinology and Chief Physician at Odense University Hospital.
Scientific AdvisorMorten Scheibye-Knudsen, M.D., PhD
Associate Professor at the University of Copenhagen, researching DNA damage, cellular stress, and aging biology.
Chief Medical OfficerAnders Kassem, M.D.
Physician-founder leading Cue's medical direction.
Nutrition ExpertThilde Maarbjerg
Certified nutrition coach and strength trainer.
Nutrition ExpertThomas Rode
Former Head Chef at Kong Hans Kælder and a leading Danish nutrition communicator.
Performance ExpertMads Tærsbøl
High-performance coach and running coach.
Expert guidance to turn insights into better health
Treatment built around your biology
Your health data stays yours. Always.
Enterprise-grade security built for individuals who expect discretion. Your records are encrypted, protected, and handled with clinical-grade governance.
GDPR Compliant
Full adherence to EU data protection laws, including right to erasure and data portability on request.
MitID Verified Login
Secure authentication through Denmark's national digital identity — the same infrastructure protecting your bank.
STPS Registered
Registered with Styrelsen for Patientsikkerhed. Operating under Danish health authority oversight and clinical governance standards.
ISO 15189 Accredited Laboratory
All diagnostic analyses processed by an ISO 15189-accredited laboratory — the international gold standard for medical lab quality and competence.
Encrypted & EU-hosted
All data encrypted at rest and in transit. Infrastructure hosted within EU jurisdiction. No cross-border transfers without GDPR-compliant safeguards.
MitID Secured
Learn
FAQ
ABOUT CUE
Cue is a proactive health platform for men combining medical diagnostics and clinical expertise to create personalised health plans. The membership includes unlimited concierge messaging with Cue doctors throughout your membership, quarterly blood tests with doctor reviews and diagnostics, monthly optimisation loops with app-guided refinements, and an annual deep dive for long-term planning. All structured around the Four Pillars: Therapeutics, Recovery, Nutrition, and Performance.
Cue's first clinic is located in Grønnegade 41A in central Copenhagen, Denmark, in bright and modern rooms designed to make the experience calm, professional, and personal.
Cue is for men who want to understand and optimise their health before problems arise - whether to improve energy, manage stress, support longevity, or enhance physical performance.
No. Cue is built for men who want to stay healthy, not just get treated when something goes wrong. It's about prevention, performance, and clarity.
THE HEALTH ASSESSMENT
Your assessment takes about 1 hour and includes advanced blood work (60+ biomarkers), physical measurements, cardiovascular testing, and a comprehensive consultation. We also review your lifestyle, sleep, nutrition, and recovery data based on your intake.
Your full results are analysed and ready within four days of your assessment. From there, you book your 1:1 Results Review with your Cue doctor, where you'll go through your findings together and receive your personalised 90-day plan.
All samples are taken during your visit and processed in accredited partner laboratories in Scandinavia to ensure precision and reliability.
Yes, we'll send you detailed preparation instructions. Generally, you'll need to fast for 12 hours before blood work, avoid intense exercise 24 hours prior, and bring any relevant medical records.
We test 60+ advanced biomarkers covering hormonal health, metabolic function, cardiovascular risk, inflammation, nutrient status, and more. This goes far beyond standard annual checkups.
Your assessment takes place at our private clinic in Grønnegade 41A, Copenhagen. The space is designed for comfort and discretion, with a calm environment that feels nothing like a typical medical facility.
Absolutely. We encourage you to share any relevant medical history, previous blood work, or specialist reports. This helps us build a complete picture of your health journey and identify trends over time.
RESULTS & PLAN
Your results are analysed and ready in just four days after your assessment. That includes blood work, DEXA scan, VO2 max, and grip strength. From day four, you can book your 1:1 Results Review with your Cue doctor, who will walk you through your key findings, your Cue Health Priorities, and your personalised 90-day plan.
Cue Health Priorities are the specific imbalances identified in your biology that become the focus of your optimisation plan. They're updated at key milestones — after your initial assessment, at Week 12, and with each quarterly review.
All data and plans are available through the Cue Web App.
MEMBERSHIP & PRICING
Your membership includes a comprehensive health assessment, personalized optimization plan, quarterly biomarker retesting, concierge doctor messaging, and access to our expert team.
Cue membership is 1.999 DKK per month, billed annually. This includes all assessments, consultations, retesting, and ongoing support.
Yes, you can cancel your membership at any time. Your access will continue until the end of your current billing period.
Yes, Cue memberships make an exceptional gift. Contact our team to arrange a gift membership, and we'll help coordinate the onboarding experience for your recipient.
Yes, we partner with forward-thinking companies who want to invest in their leadership team's health and performance. Contact us for corporate pricing and group onboarding options.
MEDICAL & PRIVACY
Yes, all Cue doctors are licensed Danish healthcare professionals trained in endocrinology and family medicine, operating under Danish Health Authority regulations. We maintain the highest standards of clinical care and safety.
All data is stored securely in compliance with GDPR and Danish health data regulations.
CueLife is designed to complement, not replace, your primary care. We focus on hormonal optimization, healthspan optimization and longevity, while your primary care handles acute issues and routine care.
We have direct partnerships with leading specialists across Denmark. If your results indicate you need specialized care, we'll connect you with the right expert quickly — whether that's cardiology, urology, or another specialty.
Cue is a private health optimization service. Some aspects may be eligible for reimbursement depending on your insurance plan. We can provide documentation for your insurance company.
Yes, when clinically appropriate. Our doctors can prescribe evidence-based therapeutics as part of your optimization protocol. All prescriptions follow Danish medical guidelines and are carefully monitored.
We take an evidence-based, conservative approach. We first identify root causes and optimize lifestyle factors before considering therapeutic interventions. When hormone therapy is appropriate, we use bioidentical hormones with careful monitoring and regular follow-up.
LIFESTYLE & FOLLOW-UP
Your Cue plan includes guidance on nutrition, strength, recovery, and therapeutics — all personalised to your biomarkers and goals. We don't provide generic "meal plans" or fad advice; everything is evidence-based and clinically aligned. Your plan evolves through the monthly optimisation loop based on your progress and lifestyle context.
When you start, you'll have a full 60+ biomarker blood test on Day 1 and quarterly blood testing becomes the standard — with each test followed by a 1:1 clinical review to adjust hormones, medications, supplements, and training. Your Cue Score updates with every quarterly test.
From the moment you complete your Results Review, you have unlimited access to your Cue doctor via secure messaging. Ask questions, report changes, request adjustments — your medical team is always available.
Yes. International members can complete parts of the program remotely and visit our clinic in central Copenhagen for their full assessment. We're expanding to additional European cities soon.